Articles from this Taxonomy
The City of Chicago and Ogilvy asked us to develop a new series of typefaces for the city’s new design system, with an unusual series of requirements: the typefaces needed to be open and free to anyone. From that brief, we developed Big Shoulders to become Chicago’s logotype, amplifying Ogilvy’s design direction, and to work […]
Measure & Fit is a small typographic engineering company, specializing in customizing fonts for specific uses and languages. For the company, we created an abstract M&F form, set it atop pastel bars, and used each bar to repesent a third of the phrase, “Thinking about & helping create better letters,” Measure & Fit’s purpose statement. […]
Butch was a punny name for a swimwear label which largely targeted a gay audience. In keeping with that pun, we designed a mark and a typography program based on blocky letters from college sports jerseys. We chose color as a contrasting design element each year, utilizing gentle pastels and floral patterns. The sites were […]
Billy Sunday is a cocktail bar from Chef Matthias Merges in Chicago’s Logan Square neighborhood, helmed by Creative Director and Jean Banchet Award-winner Alex Bachman,featuring pre-Prohibition cocktails and light fare. Pretty created Billy Sunday’s branding, sales materials, menu and events site, advertising and social media messaging, beginning with austere typography based on broadsheets and posters of the […]