The City of Chicago

The City of Chicago and Ogilvy asked us to develop a new series of typefaces for the city’s new design system, with an unusual series of requirements: the typefaces needed to be open and free to anyone. From that brief, we developed Big Shoulders to become Chicago’s logotype, amplifying Ogilvy’s design direction, and to work as a citizen toolkit for any Chicagoan to use as they see fit. Big Shoulders is freely available from Google Fonts.