The City of Chicago

Big Shoulders, for the Chicago Design System, is a free, open-source suite of typefaces for & about Chicago.

The City of Chicago and Ogilvy asked us to develop a new series of typefaces for the city’s new design system, with an unusual series of requirements: the typefaces needed to be open and free to anyone. From that brief, we developed Big Shoulders to become Chicago’s logotype, amplifying Ogilvy’s design direction, and to work as a citizen toolkit for any Chicagoan to use as they see fit. Big Shoulders is freely available from Google Fonts.

Project categories: Brand Development

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