Visual direction, sequential series of custom-designed sites, and printed catalogs for swim & loungewear

2007 collection catalog for the web
2007 collection catalog in print for prospective retailers
2008 collection catalog for the web
2009 collection catalog for the web
2010 collection catalog for the web

Butch was a punny name for a swimwear label which largely targeted a gay audience. In keeping with that pun, we designed a mark and a typography program based on blocky letters from college sports jerseys. We chose color as a contrasting design element each year, utilizing gentle pastels and floral patterns. The sites were built atop a CMS allowing for editing of photo slides. Each year, we architected the site to grow another iteration while retaining previous years’ collections.

Project categories: Brand Development, Code

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