Gawker Media

From 2003 to 2011, we were Gawker Media’s de facto visual & interface design department. We designed and built the first five iterations of the company’s 13 notorious sites, developing branding, editorial styling, visual voice, and CMS functionality for each. Not every site remains online, but those which do still retain the brands we built. […]

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Billy Sunday

Billy Sunday is a cocktail bar from Chef Matthias Merges in Chicago’s Logan Square neighborhood, helmed by Creative Director and Jean Banchet Award-winner Alex Bachman,featuring pre-Prohibition cocktails and light fare. Pretty created Billy Sunday’s branding, sales materials, menu and events site, advertising and social media messaging, beginning with austere typography based on broadsheets and posters of the […]

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Reverend Billy’s Chop Shop

How to create signature brand imagery for a salon known for precision cuts and brilliant color, when we didn’t know where or how they’d be used? Make them kaleidoscopic with a square format and a central composition.

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