Butch

Butch was a punny name for a swimwear label which largely targeted a gay audience. In keeping with that pun, we designed a mark and a typography program based on blocky letters from college sports jerseys. We chose color as a contrasting design element each year, utilizing gentle pastels and floral patterns. The sites were built atop a CMS allowing for editing of photo slides. Each year, we architected the site to grow another iteration while retaining previous years’ collections.