House of Pretty, Ltd brings brands to life.

We are a duo of cross-disciplinary creators well-versed in developing new brands, extending existing ones, building and disseminating the creative messages necessary to grow sales. We budget, design, write, code, and deploy on a case-by-case basis, depending upon your needs.

Patric King

Visual Design, Interface Design, and Writing

Patric King is Su’s husband. He’s a designer with a head for language, type and organization; he began his career with Thirst in 1994. While there, he built the studio’s type foundry, and managed its online works. In 1999, he took a position with Leapnet to create a continuing education program for its 40 designers, then began HoP in 2002. From 2002-2012 he was the de facto visual creative director for Gawker Media.


Code, Technical Writing, and Technical Research

Su is Patric King’s husband. He’s a digital native and restless polymath. Su built the code for Gawker Media’s original thirteen titles in five design generations, has served as a technical advisor to Adobe, developed a multi-lingual technical strategy for Pentagram Partners’ online publishing, and is constantly involved in research of the culture of the web.

We incorporate our personal explorations into our professional work, bringing you novel ideas with lively brand narratives, new typeface design, vibrant imagecraft, and innovative code.

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