7 weights & true small caps of retro tech. Available from us at XO, Pretty from $35, designed after iconic letterforms of the 1960’s to 1980’s. In the early years of the American tech revolution, a curious type of letterform began to appear—strict in geometry, and minimal in stroke, making it easier to be read by machine-readers, and people more used to reading machine-generated typography. Coders! This kind of sinewy, curved letterform began showing up in logotypes and music videos and upright video games: NASA, The Buggles, Atari, Pong, Sega, Namco, Stern, Devo, Apple. Gia pays homage to that letterform, and is named after Gia Carangi, the iconic face of early 1980’s pop fashion.

Project categories: Retail Type

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